Hannah Emmanuele
In this rare footage, “Jobs reflects on the difference between using marketing to sell versus using marketing to impart the ethos of an organization…This is the birth of Apple’s ethos as a simple toolmaker for people with the passion and ability to change the world.”
As schools think about distinguishing their brand, they might revisit their core mission–which goes beyond simply “preparing students for their adult lives.” All schools do that. What is most basic core value that defines all your work? What distinguishes your “brand” and how can you honor that essence that distinguishes your school from so many others?
